Design

What is graphic design?

It is the art or skill of combining images, graphics and text to book covers, advertisements, logos, and brochures to name a few. Graphic design is often used to convey a message through print and multimedia.

Why do I need a graphic designer?

If your goal is to simply create and print your own material from your desktop printer for personal use such as greeting cards, flyers, or craft projects using desktop publishing software then chances are you will not need a graphic designer.

What a graphic designer will bring to your process is an in-depth knowledge of graphic design and the elements and principles of graphic design, as well as the software skills required to use desktop publishing and image programs. A graphic designer will also be conversant in the process of preparing files for use by others – be they printers or online Web hosting providers, ensuring the trouble-free output of your finished communication piece.

How We Work Together

Thank you for your consideration. We know that working with an organization such as ours for the first time often prompts a few questions. Sometimes more than a few concerns, too. How successful will we be in interpreting your needs? How can we do it most effectively? How can we do it most efficiently? How much will it cost?

How is the foundation laid?

The first thing we do after being considered for a project is schedule a meeting between our creative team and your key staff to gather specific information about your needs and vision. We are interested not only in scheduling, budget and job specifications, but also in your preferences, target audience and objectives. And, of course, we will want to know all the user features and benefits of the product.
Although this process is somewhat time-consuming (we don’t like meetings any more than you do), it is also critically important. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.

How do we best develop the right ideas?

Despite popular misconceptions, good creative work doesn’t often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several approaches (concepts), work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas—subcontractor availability, printing estimates, scheduling requirements, etc.
All this, plus the need to schedule our workflow in a business like fashion, means that we normally ask for up to two weeks, depending on the job’s complexity, before we submit our rough approaches (concepts) for your review. Of course, if you have a rush project or deadline pressure we adjust our workflow and timing accordingly.
It is our experience that it is best if we first present our rough concepts to your project manager and just one or two others. This ensures that we all stay focused on the project and are not distracted by too many personal opinions. Our rough concepts consist of 2-5 sketches (depending on the complexity of the project) along with an overview of the development process & marketing strategy. They are adequate to convey what we believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well-developed as to waste time and effort if we need a course correction.
After presenting, we’ll ask for comments. The more objective and specific you can be, the better we will be able to respond. Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly thereafter.
From the input at the second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the scheduling of additional services such as photography, illustration, printing, etc.

How to make sure you are satisfied with your art?

We recommend the finished layout be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager.
During the course of the project we keep your project manager informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep your project moving ahead quickly, and cost-effectively; to make sure that we’ll produce even better results than you hired us for.

Files

How do I receive my completed files?

Once the final payment is made, the files are emailed, put in Dropbox or put on a storage device such as a jump drive, external hard drive or CD ROM.

Is the artwork our property once paid for?

No, not the actual artwork files unless agreed upon in the proposal. However, ALL approved web images and high resolution images purchased are 100% yours one the project is fully complete and paid for.

Can you create files I can edit and print with my computer?

Yes, we can accommodate most popular software packages. Just let us know what software you use and we can format your files into a form that is editable with your software.

Do you keep my designs on file?

For a period of 6 months following your project, we keep your design in an active archive should you lose or damage your files, or require follow-up work. After this period, we archive your files. Any retrieval at this point may incur a nominal cost.

Payments

How much do you charge?

We wish there is a straight answer to this, however design services are not so easily quantifiable as requirement varies for each and every project.

We have two types of billing depending on your design job :
a) Net Price – per-project price, pre-determined at the start of the project or
b) Hourly rated – billed according to the time utilized.
Clients are updated regularly on their project by our time-log and status reports.

We offer a FREE, no-obligation quotation process, to help define the scope and specification of each project. We are flexible and can work within any budget constraints you may have.
We do not believe in disappointing anybody with any form of hidden cost. It is our policy to be transparent with our clients with all costs itemized prior to the start of any project. Any changes and adjustments are then made and agreed upon by both sides before embarking on any work.

Can I make payments on our projects?

Yes, you can split all payments into halves or thirds, depending on the size and scope of the project.

How can I make a payment?

All payments received can be in the form of cash, checks, credit cards (with a 4% fee) and PayPal (with a 4% fee).

Refund Policy

Can I get a refund on design projects?

Absolutely. If, for whatever reason, you are not satisfied with the designs we have created, your deposit will be promptly refunded. If you are not able to complete the project on your end for whatever reason, the deposit will not be refunded.

Can I receive a refund for products I have purchased from www.liqidinc.com?

All products may be returned if they arrive damaged. Outside of that, all items may be returned for a full refund if the item is post marked within 30 days after purchase.