We all pretty much follow the same daily routine: before we walk out the door, we normally make sure our faces are presentable, after all, it is the thing that most gives a visual representation of our name and what we stand for. And the same should go for your business since a logo is its face.
When people think of companies, their CEO or owner’s faces are not on the radar, however, the company’s logo will most likely stick out in their memory. No one can remember what Phil Knight (the owner of Nike) looks like or which of the heads at Google wears glasses, but you certainly remember their logos. It is your brand, your company’s face and it needs to be everywhere; on your business cards, website, brochures, ads, pens, envelopes and the like.