Our desire is to illustrate the future of art and design, one satisfied customer at a time.
Our mission is to bring an artistic touch to any business affair; foster creativity and art excellence; provide programs and activities that encourage public awareness, participation, and appreciation of the visual arts and to serve as a catalyst for city revitalizations via the arts and design.
HOW WE WORK TOGETHER
Thank you for your consideration. We know that working with an organization such as ours for the first time often prompts a few questions. Sometimes more than a few concerns, too. How successful will we be in interpreting your needs? How can we do it most effectively? How can we do it most efficiently? How much will it cost?
LAYING THE FOUNDATION
The first thing we do after being considered for a project is schedule a meeting between our creative team and your key staff to gather specific information about your needs and vision. We are interested not only in scheduling, budget and job specifications, but also in your preferences, target audience and objectives. And, of course, we will want to know all the user features and benefits of the product.
Although this process is somewhat time-consuming (we don’t like meetings any more than you do), it is also critically important. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.
DEVELOPING THE RIGHT IDEAS
Despite popular misconceptions, good creative work doesn’t often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several approaches (concepts), work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas—subcontractor availability, printing estimates, scheduling requirements, etc.
All this, plus the need to schedule our workflow in a business like fashion, means that we normally ask for up to two weeks, depending on the job’s complexity, before we submit our rough approaches (concepts) for your review. Of course, if you have a rush project or deadline pressure we adjust our workflow and timing accordingly.
It is our experience that it is best if we first present our rough concepts to your project manager and just one or two others. This ensures that we all stay focused on the project and are not distracted by too many personal opinions. Our rough concepts consist of 2-5 sketches (depending on the complexity of the project) along with an overview of the development process & marketing strategy. They are adequate to convey what we believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well-developed as to waste time and effort if we need a course correction.
After presenting, we’ll ask for comments. The more objective and specific you can be, the better we will be able to respond. Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly thereafter.
From the input at the second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the scheduling of additional services such as photography, illustration, printing, etc.
ENSURING YOUR SATISFACTION
We recommend the finished layout be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager.
During the course of the project we keep your project manager informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep your project moving ahead quickly, and cost-effectively; to make sure that we’ll produce even better results than you hired us for.
Walter G. Nalley
We are a small collective of artists who specialize in, well… a little bit of everything.
We are very passionate about both form & function (an awesome junction), and with our ability to see the big picture combined with our obsessive nature over fine details, we pride ourselves on the ability to maximize our client’s efforts to visually communicate their ideas. Whether you are seeking to develop a brand identity for your new business, ready to promote a new product line, or are simply looking to decorate your home-office, we offer superior products and services to corporations, small businesses and individuals alike.